B2B Agent 360 Solution
Complete 360-degree views for B2B travel distribution: Consortium management, Agency performance tracking, and Advisor productivity.
Included Components
Consortium 360
Account (Consortium)
Agency 360
Account (Travel Agency)
Advisor 360
Contact (Advisor)
Key Concepts
- π‘ Consortium β Agency β Advisor hierarchy models real B2B distribution
- π‘ AccountContactRelation (ACR) allows advisors to work with multiple agencies
- π‘ Reseller Agreements define commission rates by consortium
- π‘ Agencies inherit agreements from their parent consortium
- π‘ Quote/Option pipeline urgency helps agents close business before expiration
Data Model
βββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββ
β CONSORTIUM (Account) β
β "AAA", "Virtuoso", "Signature Travel Network" β
β β Owns ResellerAgreement (commission rate) β
βββββββββββββββββββββββββββββ¬ββββββββββββββββββββββββββββββββββββββ
β Parent/Child
βββββββββββββββββ΄ββββββββββββββββ
β β
βββββββββββββΌββββββββββββββ βββββββββββββββΌββββββββββββββββ
β AGENCY (Account) β β AGENCY (Account) β
β "Sample Travel Agency" β β "Premium Travel Partners" β
β β Inherits Agreement β β β Inherits Agreement β
βββββββββββββ¬ββββββββββββββ βββββββββββββββ¬ββββββββββββββββ
β AccountId β AccountId
β β
βββββββββββββΌββββββββββββββ βββββββββββΌββββββββββββββββ
β ADVISOR (Contact) β β ADVISOR (Contact) β
β "Jennifer Chen" β βACRβ β "Alexandra Rivera" β
β Primary: Sample Travel β β Works with BOTH! β
βββββββββββββββββββββββββββ βββββββββββββββββββββββββββ
ACR = AccountContactRelation (allows multi-agency advisors)
Prerequisites
AccountContactRelation
Enable "Contacts to Multiple Accounts" in Account Settings
Record Types
Will be created automatically if missing
Record Types
Consortium
Account.Consortium
Travel Agency
Account.Travel_Agency
Advisor
Contact.Advisor
Sample Data
US Travel Agent Sample
7 Consortia, 12 Agencies, 8 Advisors
Optional: Deploy sample data for demo purposes