Scoping/

Intrepid Travel — TailorMade

1

Customer Context

Business Context

Intrepid has ~300 active Kaptio users on Group Touring. TailorMade adds ~30 users (Sales) plus DMC users who are also internal Kaptio users fulfilling operational steps. Anu Karunatilaka (VP) sponsors the program; Richard Wise is GM. TM is defined as "one-off, single departure" trips — everything repeatable is External Brands. Anu's vision: TM should function like Audley Travel. The existing org already has significant TM infrastructure: 66 Tailor-made channels, an Intrepid Morocco Business Unit, a dedicated FIT price list, and a Morocco loading profile. What's missing is the product layer — packages, services, and quoting workflows. Pilot: UK market selling Morocco DMC product, Q4 2026 — more realistic than Q3.

Current Systems: Kaptio on Salesforce (Group Touring — live), Salesforce CRM org (enquiry intake, omnichannel — TM enquiries originate here, separate from Kaptio org), Dynamics 365 (finance — AR/AP, supplier invoicing), Adyen (payment gateway — confirmed for TM via Kaptio Pay), Hybris (being decommissioned by August 2026 — not a TM dependency), CMS (content source for destinations — exact split with Kaptio TBD)
Revenue: Current ARR EUR 360k (Group Touring). Phase 3 + TM expected to increase to ~EUR 777k. Edge Docs and Kaptio Pay are new licensing components.
Deal Status: Active — SOW feedback incorporated (Apr 1, Caine). Assumptions document sent to Intrepid (Jasmina) by Rebecca (Mar 30). SOW first draft in progress. Key decisions resolved: cancellation strategy (legacy flow, PLPP disabled, Channel-level granularity), content strategy (Option A confirmed, starting Phase 1), stacking (confirmed), CRM handover (resolved), supplier ops MVP (DMCs manage comms externally), supplier connectivity removed (no automated supplier emails for MVP), timeline revised to Q4 2026. Remaining: reporting requirements still pending from Intrepid, booking ref format documentation.

Timeline

Target: Pilot go-live Q4 2026 (UK market, Morocco DMC) — revised from Q3. SOW must be agreed by end of March 2026 — Richard travelling 3 weeks then on leave Apr 6-17. Sessions scheduled Mar 16 (Integration, Reporting) and Mar 17-19 (wrap up MVP with Richard/Adrian).
Rationale: PandaDocs renewal September 2026 creates a natural transition point for Edge Docs. Intrepid board meeting March 2026 creating urgency.
Realistic: Q4 2026 is more realistic than Q3, though still demanding — document design, discovery, and build load drove the revision.
Pilot deliberately narrow (UK selling, Morocco DMC). Broader rollout dependent on pilot success.

Team

sales: 30
operations: Unknown
technical: Unknown
management: 3

Competitive Context

Competitors: No external competition — expansion of existing engagement

Already on Kaptio for Group Touring. TM leverages existing org, data model, and team knowledge.

Assumptions

  • Packages locked (Mar 3). Single package per itinerary. Package Search + Itinerary Builder, no Booking Wizard for TailorMade at all. Kaptio supports setup of initial ~10 packages, Intrepid builds the rest
  • Pay Per Passenger (PPP) confirmed as pricing approach (Mar 12, reconfirmed Mar 20 with caveats: careful default margin setup, group pricing bands by pax count, separate pricing for optional upgrades)
  • CRM handover is an MVP dependency — Intrepid SF CRM org → Kaptio org. Technical contact identified: Ruwantha Lankathilaka. No concerns over mapping to Starship Opportunities (workshop covers this, not SOW-dependent). Seamless booking shell creation UX and booking ref format are workshop items
  • Permissions and permission sets: Intrepid leads; Kaptio supports. Must extend the permission structure delivered in Group Touring Phase 2b/2d
  • AR/AP managed manually — Kaptio exports payment + invoice files for D365 upload. D365 import template to be provided during detailed discovery (not blocking SOW). Phase 3 brings full integration
  • Edge Docs for all TM documents — PandaDocs interim rejected (Mar 3). Option A — content in Kaptio; work starts Phase 1, completes Phase 2. Intrepid leads design and content load; Kaptio models/maps storage
  • Content loading: led by Intrepid, Kaptio supporting — Kaptio defines where content lives for documents; Intrepid loads/inserts MVP content
  • Adyen via Kaptio Pay — existing merchant accounts and integration. Payments in Phase 2 per Ragnar (Apr 2026)
  • No Starship, no Elements for TM — confirmed bypass (Mar 3)
  • Itinerary-level margin control for MVP via channel MarkupJSON and quantity minimums on service prices. Manual sell price override per service (ManualSellPrice__c). Price breakdowns by category deferred. Sliding-scale margin deferred. Intrepid acknowledges bulk margin change limitation and will design pricing structure to minimize consultant overrides
  • Cancellation: legacy flow for TM; customer cancellation policies in scope. Supplier cancellation workflow is Operational Itinerary–only — OOI for TM MVP. PLPP off initially; Cycle 15 Channel/Itinerary PLPP for Phase 3 Group Touring (R010 corrected). No Booking Wizard for TM
  • Vouchers deferred from pilot. Promotions technically work with PS+IB (code-verified Mar 13) but deferred from pilot to keep pricing simple — can enable post-launch without rework
  • Flight placeholders deferred from pilot
  • BU/Channel structure used as-is — existing TM channels per DMC Business Unit, no changes
  • Morocco DMC primary for pilot — UK source market, ~30 TM specialist users plus DMC users (internal Kaptio users fulfilling operational steps). ~10 packages (exact count during discovery). Scope: services that make up the Morocco pilot packages (may include Spain/Portugal for multi-country). Target Q4 2026 — more realistic than Q3, though still a demanding timeline
  • TM cost/pricing loading required (excluded from Phase 2B import). Data loading: bulk or manual, Intrepid leads with Kaptio supporting. Manual entry is Intrepid's responsibility
  • DMC content requires central editorial oversight before publishing
  • TM MVP pilots through Q4 2026 timeline before broader Phase 3 alignment. Minimize throwaway work
  • Staged DMC onboarding — core destinations first, not all at once
  • On-request packaging model — no fixed inventory at launch. Supplier bookings handled by DMC users (internal Kaptio users) line by line via Supplier Bookings tab, supported by reports and exports
  • Reporting requirements still pending — Intrepid cannot provide in time for SOW. Still determining if essential data is in SF or DWH. SOW should scope reporting as discovery-dependent. If DWH integration is required, Intrepid owns/manages it (Kaptio consults). For SF reports, Kaptio creates example/template reports that Intrepid clones and adjusts. Waiting on their clarifications
  • Stacking confirmed to work with payment schedules and the MVP cancellation flow (Mar 26, Caine). Available post-MVP without rework
  • SOW must be agreed by end of March 2026 — Richard travelling 3 weeks then on leave Apr 6-17
  • Booking reference number format needs documentation — Intrepid wants to understand generation logic and whether format is configurable (cross-cutting: affects TM and Core)
  • Combo Trips, operational itineraries, and TM vs Group Touring selling itinerary differences — Caine resolving as a training piece
  • DMCs are internal Kaptio users — TM itineraries have both Sales users (selling) and DMC users (fulfilling operations) within Kaptio. For MVP, supplier comms managed by DMCs outside Kaptio with statuses updated in Supplier Bookings. No automated supplier email/link confirmation scope; enable-supplier-connectivity outcome excluded. Any CoreDev extension is subject to internal discussion (Rebecca, Mar 30)
  • Data migration (AS013): if referenced in SOW, means booking/itinerary customer data cutover needs if they arise — not supplier/service/pricing catalog loading (Intrepid leads catalog load with Kaptio support)
  • SoW R010 retired (Apr 2026): prior org-only assumption incorrect — Channel/Itinerary-level controls remove the material conflict risk for PLPP-related planning
2

What We Know

Discovery progress and unanswered questions that affect estimation confidence.

Discovery Progress

93% Complete
24
Confirmed
1
Assumed
2
Unknown
27
Total

2 Unanswered Questions — Blocking Estimation Confidence

What services are included in a standard voyage? (Pre/post hotel nights, transfers, flights, activities, excursions) How does this vary between regions (e.g. Antarctic vs Arctic)?Included-service bundling complexity drives package building and pricing configuration
Do multiple brands or legal entities sell the same departures? How is revenue attributed and payment routed between entities?Multi-brand/entity selling adds BU configuration, payment routing, and revenue attribution complexity
3

Delivery Plan

11 outcomes across 3 phases — what we deliver and how we get there.

aWhat We'll Deliver

Core Foundation

(4 included)

Product Experience

(3 included)

Channel

(2 included, 2 deferred)

Advanced

(2 included, 1 deferred)

bHow We'll Get There

Implementation Phases

3 phases

Phase 1: Foundation & Product

TM record types, permissions (Intrepid-led), supplier/service catalog, package building, pricing, CRM setup, quoting workflow, Edge Docs kickoff (design + content model)

B2B & B2C CRM SetupPackages & Selling PriceQuote Trips That ConvertSuppliers, Services & Contracted RatesYour Kaptio Foundation

Product layer: packages, services, pricing, quoting. Edge Docs kickoff (storage + design) runs in parallel from Phase 1 — see deliver-sales-proposals; completed in Phase 2. No supplier connectivity — DMCs use Supplier Bookings.

Phase 2: Booking Workflows & Go-Live

Booking confirmation, passenger management, Edge Docs completion, Kaptio Pay, reporting, UAT, training, pilot launch

Business Intelligence at Your FingertipsConfirm Bookings, EffortlesslyOperate Bookings Day-to-DayPayments That Just WorkSales Proposals That ConvertSystem Integrations Made Simple

Edge Docs completed (started Phase 1). Adyen via Kaptio Pay (existing integration, Phase 2). Pilot go-live Q4 2026.

Phase 3: Expansion

Additional DMCs and source markets, flight placeholders, automated comms, financial reconciliation, CMS integration

Automated Guest CommunicationsFinancial Clarity, FastGuest Details, Captured Seamlessly

Post-pilot. Flight-inclusive TM (Richard keen). Broader DMC rollout. CMS integration. Content management aligned with Phase 3 Group Touring decisions.

4

Risks & Next Steps

Known risks and open questions that need answers before finalizing.

Risks (13)

CRM data integration is an MVP dependency — technical scoping not yet done

Mitigation: RESOLVED (Mar 26, Caine): No concerns over mapping to Starship Opportunities — detailed workshop will cover this, not SOW-dependent. Technical contact: Ruwantha Lankathilaka. Intrepid owns integration, Kaptio provides data contract. Seamless booking shell UX and booking ref format remain workshop items. Downgraded from high — CRM mapping concern removed.

MEDIUM

Reporting requirements not ready for SOW — Intrepid explicitly flagged this

Mitigation: Intrepid stated they cannot provide reporting requirements in time for SOW. They are still determining if essential data is in SF or DWH. If DWH data is essential, the SF-only reporting strategy may need rethinking. Mitigation: scope reporting as discovery-dependent in SOW with a defined follow-up milestone. Do not block SOW on this.

HIGH

Pilot scope may include services beyond Morocco — Spain/Portugal for multi-country

Mitigation: Reworded (Mar 26, Caine): scope is now "services that make up the packages going live for the Morocco pilot" — not strictly Morocco-only. This acknowledges multi-country itineraries may require Spain/Portugal services without treating it as scope creep. Data loading: Intrepid leads, Kaptio supports.

LOW

Edge Docs readiness for TM go-live

Mitigation: Mitigate by starting Edge/content design in Phase 1 (Apr 2026, Caine) so templates complete in Phase 2. Two customers in UAT, live by June. Anu rejected PandaDocs fallback.

MEDIUM

DMC content quality — English as second language

Mitigation: Central editorial review before publishing. Manageable for single-DMC pilot.

MEDIUM

Price breakdowns may become a hard requirement from Richard

Mitigation: Currently deferred. Edge Docs can handle category-level pricing rollup in documents without the Price Breakdowns feature. Intrepid PPP response (Mar 20) did not push back on deferral but emphasized group pricing bands and optional upgrade pricing as important — these are achievable without Price Breakdowns.

MEDIUM

TM cost/pricing data not loaded (excluded from Phase 2B)

Mitigation: Supplier agreements, service records, and cost pricing need loading for Morocco pilot packages (may include Spain/Portugal). Data loading confirmed (Mar 26, Caine): bulk or manual entry, Intrepid leads with Kaptio supporting. Manual entry is Intrepid's responsibility. Pricing workshopping will take longer than usual.

MEDIUM

Cancellation flow differences between TM and Group Tour — two separate flows for MVP

Mitigation: DECIDED: Legacy cancellation for TM, PLPP off initially. Cycle 15 granular PLPP (Channel and Itinerary) lets Phase 3 enable Group Touring PLPP without disrupting TM (SoW R010). No Booking Wizard for TM. Interim: two flows until TM converges later.

LOW

D365 export format not yet defined

Mitigation: Intrepid response (Mar 20): D365 template will be provided during detailed discovery — not blocking. Downgraded from medium.

LOW

Promotion validity changes when consultants modify flexible packages

Mitigation: Code-verified (Mar 13): promotions re-evaluate on every recalc. Mitigate by using Item-scoped promotions for TM. Deferred from pilot regardless.

MEDIUM

Rounding / channel behaviour misunderstood as org-only (legacy SoW row R010)

Mitigation: RETIRED (Apr 2026, Caine): R010 was incorrect — relevant controls operate at Channel (and Itinerary, for PLPP) level, removing the prior conflict narrative. Residual gaps handled via channel settings or manual sell price overrides per service.

LOW

SOW timeline is tight — end of March with several items still unresolved

Mitigation: Significantly improved since Mar 20. Key decisions now resolved (Mar 26, Caine): cancellation strategy, content strategy, stacking, CRM handover, data loading ownership, supplier operations model. Remaining open: reporting requirements (scope as discovery-dependent), booking ref format documentation. Downgraded from high — most SOW-blocking items are now decided.

MEDIUM

Intrepid expects seamless CRM-to-Kaptio UX (like current Starship integration)

Mitigation: CRM mapping concerns resolved (Mar 26, Caine): no concerns over Starship Opportunity mapping — workshop covers this, not SOW-dependent. Seamless booking shell UX is a workshop item. Downgraded from medium.

LOW

Open Questions (13)

Sorted by priority — high priority questions have the biggest impact on estimation confidence.

Booking reference number format — how is it generated, can Intrepid influence it?

high

New question (Mar 20). Cross-cutting: affects both TM and Core sales. Changes could impact other systems and integrations. Needs investigation: is the format configurable? What are the implications of changes?

Reporting requirements — can Intrepid confirm before SOW?

high

FLAG: Intrepid explicitly stated (Mar 20) they cannot provide reporting requirements in time for SOW. Still determining if essential data is in SF or DWH. If DWH, may need to reconsider strategy. Recommend: scope reporting as discovery-dependent in SOW rather than blocking.

CRM data contract — detailed workshop needed for object/field mapping + seamless booking shell UX

medium

PARTIALLY RESOLVED (Mar 26, Caine): No concerns over mapping to Starship Opportunities — workshop will cover this, not SOW-dependent. Technical contact: Ruwantha Lankathilaka. Seamless booking shell UX and booking ref format remain open for the workshop. Downgraded from high — no longer a SOW blocker.

Morocco destinations/experiences for the first ~10 packages?

medium

Intrepid confirmed ~10 packages. Destinations to be shared during detailed discovery. No longer blocking SOW — can be discovery deliverable.

Multi-country DMC handover and combo trip differences — training item

low

RESOLVED (Mar 26, Caine): Caine will settle the confusion surrounding Combo Trips, operational itineraries, and TM vs Group Touring selling itinerary differences as a training piece. Not a technical blocker or SOW dependency. Downgraded from high.

Stacking feasibility — confirmed

low

RESOLVED (Mar 26, Caine): Stacking packages confirmed to work with payment schedules and the MVP cancellation flow. Can be added post-MVP without rework.

PLPP/cancellation strategy — decided

low

RESOLVED: Legacy cancellation for TM. PLPP off initially. Cycle 15 granular PLPP (Channel and Itinerary) for Phase 3 Group Touring without disrupting TM. No Booking Wizard for TM.

Selling itinerary — TM vs Core differences

low

RESOLVED (Mar 26, Caine): Caine will settle this as a training piece — not a technical blocker. Downgraded from medium.

Content strategy Option A — confirmed

low

RESOLVED (Mar 26, Caine): Option A confirmed. Content hosted in Kaptio for all document types (quotes, confirmations/invoices, travel docs). Intrepid works with designers on document designs per type. Kaptio supports content modelling and mapping.

Supplier data loading — confirmed

low

RESOLVED (Mar 26, Caine): Bulk or manual entry. Intrepid leads, Kaptio supports. Manual entry is Intrepid's responsibility.

Group tour combo vs FIT combo — training item

low

RESOLVED (Mar 26, Caine): Caine will settle combo trip confusion as a training piece. Not a technical blocker.

D365 import template for financial export?

low

Intrepid response (Mar 20): D365 template deferred to detailed discovery — not blocking SOW. Downgraded from medium.

Channel-level rounding — does TM need different rounding behavior from Group Tour?

low

Apr 2026: SoW R010 corrected — channel-level configuration applies where the product supports it; org-only framing was wrong. Validate any remaining edge cases in discovery. Manual sell price overrides remain a fallback.

5

Statement of Work

Draft SOW status and link to the generated document.

SOW Draft Available

Draft
Scenario
pilot
Generated
1 Apr 2026
Effort
TBD man-days
Cost Range
TBD
Open in Google DocsDiscovery & Implementation

To regenerate: "generate SOW for intrepid-tm"